Nitya Bajaj: The Power Of Being 'She'
By: Monu Sharma, Feme Fashions Bureau, Kolkata
Nitya Bajaj specialises in contemporary Indian wear and evening wear ensembles. The Delhi based, budding fashion and accessory designer enhances that individual statement which enhances a strong bond and statement jewellery line.
Nitya, an NIFT, New Delhi graduate and one of the eleven finalists of the reality show 'Lets Design' has been designing for various Bollywood celebrities and daily soap stars. In a talk with Feme Fashions, she shares about her fast growing career as a fashion and accessory designer.
Did you have a passion to design clothes and jewellery since you were young?
Yes, I was inspired by many things since I was young. I was fond of teaming-up some accessories and clothes in a stylish tone. My ideas made people get attracted and during some evening parties and get-togethers I was forced to explain them about the styling method.
How did you start off your career into this glam stream?
As said I was fond of designing since I was young. What better than joining NIFT? Hence, I opted for a fashion and technical designing course to make a basic designing education perfect and was up with my education in 2008.
After NIFT, I worked as a freelance stylist where I styled shoots for upcoming fashion photographers like Supriyo Nath, Sachin Gothwal, Paramita Sharma and many more to name. Later, I also worked with Prashant Verma, Pam Mehta and Pawan Sachdeva and handled creative styling and brand aesthetics for Kimaya, New Delhi.
How difficult it was to start off your own line and label after working with the established labels and designers?
As soon as I left Kimaya, I launched my label 'Nitya Bajaj' in New Delhi itself. Though initially it took time for things to move-on-a right pace. The work schedule and technique was different there and certainly, I had to make my own way to run my label and attract people to know more about my costume and jewellery.
But then, gradually it was fine I learnt my loop-holes there so they were polished while designing a piece under my label. But the best part is my experience so far be it with any designer, photographer or the multi-designer store; were all positive.
Everything helped me a lot! I grabbed good working style. My area of work became broad. There were many-a things and techniques that I was not taught off in NIFT, which I learnt from the designers. For instance, I had no clue of what embroidery was! Just cuts and patterns were in my good books.
What kind of costumes and jewellery does the label 'Nitya Bajaj' team with?
My label represents multicultural, multifaceted lifestyles of today's woman who believe in elegant, luxurious, timeless, effortless piece of art. The brand is synonymous with ethereal luxury. I work on four lines like Bollywood line, fashion line, contemporary Indian wear and statement neckpieces. Be it costume or jewellery I deal with attractive and stylish pieces. Moreover, stones is what plays an important role in my designing. I cater fashionable jewellery and contemporary Indian bridal wear.
You are fashion and accessory designer. Isn't it difficult to manage the two big turfs together?
Not really! I manage the fields well. Infact all my Bollywood clients prefer the costumes with a suitable neckpiece to wear with them. So it becomes easy for me to design the complete set. Moreover, I get a perfect idea of what will move well with what.
What is the USP of your creations?
My USP is the braiding that I use in my designs and anything with an element of bling be it costume or jewellery. The 'it' factor can be noticed in all my creation.
What is the trend in costume and jewellery this season?
For costume, braiding and cutwork is the trend for this season. There will be lot of soft drapery in clothes; with the zipper, velvet and metallic sheen fabric. While for jewellery, statement neckpieces are in demand. They make the 'it' accessory bold and beautiful. Stylish designs with stones, wood bones, fabric, grass mesh, pearls and Swarovski are the sure upcoming trends.
You deal with more of Bollywood clients. Is a regular design different than a Bollywood design?
The Bollywood design is full of bling with bright and bold stuff. Also there is more of cut work on jewellery.
Your next move...
I am looking out to participate in fashion weeks soon. It's still on talks though...
Any comments on the ongoing bridal celebrations and events...
The bridal trousseau and styling is given such importance much more in our culture, and I am proud to be an Indian designer. The Indian market expects so-much of Indian wear. This is where people invest more. A particular dress has to be very unique one and coming-up in a big way. Also from business point of view, more money is involved in this.